

I believe collaboration is the key to achieving remarkable results. A dedicated team of talented people working towards a common goal can create something people will naturally embrace and happily share.
Hello, again
(because of the home page)
Born and raised in the great state of New Jersey, with a quick 16-year stop in beautiful Colorado, I continued west and eventually landed in sunny San Diego, California.
While here, I’ve enjoyed a dynamic career as a creative director, art director and designer for over 15 years, leading and mentoring multidisciplinary teams through countless diverse projects.
And I’ve worn many hats – sometimes out of necessity, other times from curiosity. But they all contributed to a multifaceted skill set that I eagerly put to work, with a hands-on approach, alongside my team.
from Legos to logos
I’ve always been fascinated with anything that involves creating, designing or building. In all forms and mediums, from Legos as a kid, to logos as an adult, woodwork or web work – if it’s a project, I’m in. Making something is always extremely rewarding, and it never gets old.
My career journey started in 3D modeling, animation and video editing. I originally learned web design and development to showcase my 3D work online, but it soon became my full-time job, and 3D became a hobby.
Graphic design was part of my formal training. This expanded to branding, strategy, positioning and packaging through years of corporate and collaborative experience – eventually touching nearly every marketing medium. Natural leadership ability unified it all, laying the foundation for what became my current career as a creative director, and often, art director as well.
Who am I?
I already know – but here are some handcrafted traits for you to know me a little better.
Empathetic Leader
I’m only as good as the team around me. Being approachable and readily available to all team members is a given for me. I help people to be at ease by promoting open conversation while providing effective leadership and mentoring, which in turn, enables our success. I work with the team, not above them. From initial ideation to project completion, there’s no greater reward than leveraging my skills along with a team of talented creatives to drive tangible results.
Brand Raconteur
The best brands are grounded in stories told through design and messaging that establish emotional connections with people. I’ve helped tell many different brand stories for health products, technology, skin care, supplements, digital services and even companies themselves. Each time, the goal is for the content to resonate with the audience enough that it stays with them long after they’ve engaged with it. The stories that stick ultimately help to drive conversions and sales.
Happy Communicator
I genuinely enjoy collaborating with people and making honest, authentic connections. Listening to others share their ideas, thoughts or concerns, helps me contribute more effectively back to the team. I will frequently ask questions to spark an opportunity to hear another point of view. Understanding a new opinion can help reinforce a chosen solution or determine if the focus should be changed. With so much work now happening remotely, strong communication is even more important, and I continually strive to put people at ease with positive interactions.
Efficiently Organized
As a human, I’m not perfect and have flaws like everyone else – organization isn’t one of them. I’ve always had innate organizational skills and a deep attention to detail, enabling outstanding results for complex projects. While I do inspire others to deliver high-quality work, pursuing perfection endlessly is an exercise in futility. My sharp project management skills allow time and resources to be used efficiently and effectively, ensuring tasks are completed successfully. I’ve implemented countless processes that streamlined projects and positively impacted teams and companies, setting many boss’s minds at ease.
Highly Adaptable
I’ve had accomplishments across so many different industries, platforms, mediums and channels that were made possible mostly because of my curious nature and heightened ability to rapidly grasp new ideas and concepts. Absorbing the information and being open to change, has been the key to staying current and recognizing opportunities. Plus, I’m always eager for training and ready for constructive feedback along the way, in order to adjust for the best outcome.
Dynamically Loyal
I love to grow and change with companies. Truth be told, I’ve had only two jobs over the past 15 years. Both of which only ended because of company downturns and resulting layoffs. There were plenty of freelance and contract projects to broaden my exposure, but suffice to say, I’m a very loyal employee. The takeaway – I don’t quit. Whether it’s a job, project, or hobby, I approach it with a positive attitude, enthusiasm and complete commitment.
Insatiably Curious
If you’ve read the other areas of this site, you’ll know I have a hearty appetite for knowledge in all forms. This effortless drive to seek information not only perfectly compliments, but is the foundation of, many other traits I’ve listed above, like adaptability. The icing on the cake is that by proactively improving, it benefits companies, teams and projects with new ideas, views and concepts that further the overall goals.
How can I help your team?
Big picture - I use stories, concepts and research to strategically drive brand messaging with elegant yet powerful design and engaging campaigns.
Branding
I've led the branding at different companies for dozens of products and services across a wide spectrum of industries.
Strategy
Researching and collaborating to develop a brand's story, voice and identity is essential and always enlightening.
Campaigns
It's exciting to see positive engagement for a new brand after working hard to get key messaging to the target audience.
Design
At the heart of my career has always been a solid foundation, strong principles and great experience with the many types of design.
Packaging
My jam. Multiple vendors and ever-changing processes are involved in launching successful packaging - I help companies streamline this unique world.
Well-versed in the different set of rules, my strong knowledge in print has produced catalogs, magazines, brochures, event displays, flyers and more.
Web
Having built many sites myself,
I can code enough to be dangerous - but I've happily overseen UX/UI experts for large-scale projects.
Photo/Video
I enjoy directing photoshoots and working with video editors to produce the exact content needed for a project.
Copywriting
Whether informing, persuading or entertaining, I write and guide writers to create memorable brand experiences through storytelling.
When I'm not launching brands, you'll find me:
Playing guitar, hiking, making art, mountain biking, watching movies & series, building things, seeing live music, admiring art, reading, pretending to be a photographer, trying new food, critiquing store logos and product packaging, gawking at new technology, 3D printing, traveling, exploring, finding adventures and being curious.
As you can see, many of my personal and professional interests intertwine, and perhaps this innate affinity for all things creative is my greatest strength. I’m passionate about my job because I genuinely love doing it, and I think this positive energy is clearly reflected in my attitude and body of work.







