Get One, Give One
Brewing a buzz for coffee with a cause-driven campaign.
Campaign • Social • Web
Get One, Give One was a customer-focused campaign, established to drive increased coffee sales while raising awareness of the company’s coffee products and its philanthropic Be The Change Foundation.
The campaign was strategically designed to captivate the attention and engage the hearts of customers. Through compelling storytelling and engaging promotional materials, it showcased the company’s premium coffee and highlighted the inspiring work of the Be The Change Foundation, further strengthening the bond between customers and the brand.
LEVEL
Corporate
PROJECT
Campaign with a cause
ROLE
Creative Director / Art Director
– As part of the in-house marketing team at Youngevity, a health products and services company, I co-directed the campaign and marketing collateral.
The Coffee Story
When we went into coffee, we went all in. We wanted to control every step of the process. That’s why we have a coffee plantation in Matagalpa, Nicaragua, and a roaster in Miami.
We nurture seedlings. We plant, harvest, and dry beans by hand. We roast to our strict specifications and package ridiculously fresh coffee to ship around the world. We’ve very intentionally earned every certification there is to show that coffee experts agree with what we’re doing. And today, we’re confident claiming that we offer the best farm-to-cup coffee available.
Here’s the thing about our coffee though: We’ve tied it to our Be The Change Foundation. When you buy this amazing coffee experience, 100% of the profits go to the foundation and the causes we support. Things like the Red Cross and the Make-A-Wish Foundation. Think about that. The world’s best coffee, doing a world of good.
Campaign Details
We make coffee that gives back. So with every every pot, every cup, every sip—you’re making a difference in the world. And now we’re making it easier to share, too. With every bag of coffee you buy – where all profits go to the Be the Change Foundation – you’ll get a second bag free. We call it GET ONE, GIVE ONE. Give it to your mom. Give it to a friend. Give it to your local food shelf. A little premium coffee lifts everyone’s spirits.
Share coffee. Do good!
Concept Deck
Social Media
Promo Flyer
Promo Email
Landing Page
Result
The campaign’s innovative approach resonated with customers, enticing them to participate eagerly. Its dual purpose of promoting sales and generating social change proved successful, as customers were not only satisfied with their coffee experience but also proud to support the foundation’s mission.
Overall, the Get One, Give One campaign achieved its goals of driving sales and raising awareness, emphasizing the company’s commitment to making a meaningful difference in the world through coffee.
19,200 Bags
Total coffee sold + given free
+700 Bags
Extra coffee sold per month
